Anti-spam policies are becoming increasingly strict. To ensure that your emails reach recipients without getting blocked by security tools, you will need to configure your service to authenticate your emails and validate their content.
This guide will give you a few tips on optimizing how your emails are sent.
OVHcloud provides services that you are responsible for. In fact, as we do not have administrative access to these machines, we are not administrators and we cannot provide you with support. This means that it is up to you to manage the software and security daily. We have provided you with this guide in order to help you with common tasks. However, we advise contacting a specialist provider if you experience any difficulties or doubts about administration, usage or server security.
- a configured email server
Configure the SPF record.
If you are using a dedicated infrastructure (e.g. a dedicated server, VPS, Public or Private Cloud instance), the optimal SPF record is: v=spf1 ip4:server_ipv4 ~all. Please remember to replace ‘server_ipv4’ with your server’s IPv4 address.
The symbol before the all is very important:
-: do not accept
~: soft fail
For further information on the SPF record, refer to the following page: http://www.open-spf.org/.
Configure the DKIM record.
By configuring the DKIM (DomainKeys Identified Mail) record, you add extra protection to stop your emails from getting marked as spam. In simple terms, the DKIM is a signature that enables the sender’s domain to be authenticated.
The authentication is carried out by a DKIM key that needs to be added in your DNS zone. There are different generators for DKIM keys, including: http://dkimcore.org/tools/keys.html. Please follow the instructions listed on your chosen generator website.
Configure the reverse IP.
To further optimize email sending and stop your emails from being blocked, you can configure a reverse IP with your domain name.
To modify your reverse IP, please check out our How to Configure Reverse DNS article.
Check your information.
You may want to use a website like Mail Tester to check that all of your settings are correct.
Specific types of email sending
To a Microsoft server (Outlook, etc.)
Microsoft uses a whitelist policy. This means that initially, everything starts off on a blacklist, and a specific procedure is required to validate your email server.
To do this, please open a support request with Microsoft here: https://support.microsoft.com/en-us/getsupport?oaspworkflow=start_18.104.22.168&wfname=capsub&productkey=edfsmsbl3&ccsid=6364926882037750656
To a Gmail server
If your recipients are with Gmail, adding specific records (e.g. a DMAC record) may ensure that emails reach them. Here is a Google article that can help you with this: Add a DMARC record.